Ask your panel. Get honest answers.
Kafu is an AI-first verified-panel market-research platform. A phone-verified respondent panel, a natural-language query engine, and marketing attribution — all in one place.
Kafu AI
Ask anything about your panel…
Verified Panelists
Across KSA & MENA
Surveys Launched
By teams using Kafu
Quality Score
After AI fraud screening
Median Time-to-Insight
From draft to dashboard
Trusted by teams across the region
Why teams choose Kafu
The three pieces that make Kafu different.
Verified respondent panel
Phone + email verified panelists with self-declared demographics. Quality scores detect straight-lining and speed-runs before responses ever reach your dashboard.
AI-authored surveys
Draft surveys from a prompt, publish from a curated template library, or let Kafu auto-fill coverage gaps — always behind guardrails and a kill-switch.
Persona engine
Each panelist earns an AI-maintained persona summary from their response history. Useful for explaining a segment; never used to gate payouts or access.
Natural-language panel queries
Ask 'What do male doctors in the north prefer — food category?'. An LLM plans the query, a deterministic engine runs it, the LLM only narrates. No AI-authored percentages, ever.
Response-quality detection
Speed, straight-lining, consistency, and device-signal checks run before responses enter the queryable dataset. You choose whether to include flagged responses.
Marketing attribution
BYO customer IDs, per-survey UTM links, Kafu-side site analytics, and — later — Meta and Google Ads integrations for closed-loop outcomes.
Social listening
Public mentions from X, Reddit, and news RSS flow through the same planner, aggregator, and narrator as survey responses. One query can cross both.
Predictable AI credits
Flat subscription with monthly AI query caps — Pro 200 / month, Enterprise 5,000 / month fair-use. No surprise invoicing.
How it works
Three steps from question to insight.
Ask
Type a question in plain English or Arabic. Optionally narrow the audience with demographic filters.
Segment
Kafu plans the query, picks the right panelists, and runs a deterministic aggregation — no LLM arithmetic.
Get insight
Read a plain-language narration alongside the sample size, a confidence flag, and what wasn't asked.
From the field
Teams that ship faster with Kafu
Kafu cut our concept-test cycle from three weeks to four days. The AI authoring saved a research lead's worth of work on every wave.
Lina A.
Head of Insights, Retail FMCG
The verified panel and persona engine mean we trust the numbers without doing our own QA pass. Audience targeting just works.
Omar K.
Brand Manager, Fintech
What we love is the operating cost. Per-token pricing scales with what we actually run — no shelfware, no minimum commitment.
Reem H.
Strategy Lead, Hospitality
Pricing
Pay for what you actually run
Token-based — no seats, no minimums, KSA VAT-aware. Start free, upgrade when your panel work scales.
Free
Try Kafu with strict lifetime caps
50 AI credits (lifetime)
1 active public survey
50 public-survey responses (lifetime)
No Kafu Network access
Pro
For growth teams running continuous research
2,500 AI credits / month
Unlimited public surveys
5 active private surveys (your audience)
1,000 Kafu Network responses / month (3 SAR overage)
Common questions
Everything you'd ask before signing up
How is Kafu different from a traditional survey tool?
Kafu is AI-first. You describe a research goal in plain language and Kafu drafts the survey, picks the right audience from a verified panel, screens responses for fraud, and writes the narrative summary. Traditional tools stop at "build the form."
Where do panelists come from?
Real people who signed up via the Kafu mobile app, verified via phone + ID + behavior. Every response carries persona attribution and quality signals — you see exactly who answered and how confident we are in the data.
How does pricing work?
Token-based. You top up tokens and spend them per question delivered, per AI authoring action, per redeemed reward. No seats. No minimums. Saudi VAT (15%) is added to every invoice.
Do you support Arabic and English?
Both, end to end. Survey authoring, panelist UX, and the dashboard are fully bilingual with RTL support. Audience targeting can mix language preferences within the same study.
Is my data secure and compliant?
Yes. Data resides in-region, access is role-scoped, panelist PII is segregated from response data, and exports are audit-logged. We follow KSA PDPL guidance for personal data handling.
Two sides of the marketplace
Grow with honest insight
Run surveys, query the panel in plain language, and close the loop with marketing attribution.
Earn by sharing what you think
Answer surveys, earn credit, and help shape products and services in Saudi Arabia.